I've been closing deals live since 2017, in person and on calls. Every deal here I sold myself, for businesses I built.
2017Closing live since
$5–10KRoughly half my deals, upfront or over a fixed term
$10K + 40%Most valuable client: a $10K close, later 40% equity
40–50%Of the calls I take, mostly warm leads
Record
Where I've sold
2017 – present
Founder, chatbot and automation agency
I've sold and built chatbots, automation and custom software for car dealerships, restaurants, retail, jewellery shops and law firms. Right now I'm closing a €3,800 setup plus $850/month, year-long custom software deal with a real estate agency.
2025 – Summer 2026
Investor-facing co-founder, ag-tech startup
16 investor pitches in 18 months. So I've sat on your clients' side of the table, and I know what being ghosted by VCs does to a founder.
Feb 2026
Sales workshops for real estate agents
Ran a couple of local workshops on closing six-figure deals.
2019 – 2023
Manychat Educator
I built Manychat's Spanish-speaking market. By the end of 2020, roughly half of Manychat's listed chatbot agencies were my students.
Method
The Sales Operator System
In 2020 I was running live webinars for a programme that cost many of my buyers a month's rent, and I used my own money to test two ways of selling it. One leaned on fit and outcomes. The other leaned on fear, scarcity and hype. Hype won by about 6%.
I didn't like how that felt, so I spent the next few years making the honest version work just as well. From 2022 I started writing it down, pulling apart Perfect Webinar, Chris Voss, Myron Golden and NEPQ to see which pieces still work once the hype's gone. That became the Sales Operator System.
How a call runs
Before the call. I research the lead and their business, so I arrive knowing enough to run a real diagnosis from the first minute. As they talk, I connect what they tell me with what I've learned, so the call feels like a conversation with someone who already gets their world.
Why they're here. What made them book, and what they think the problem is.
Where they are. Where they want to be, and what they've already tried.
Test it. Does their explanation of the problem hold up?
The real constraint. Often it's a different one from what they walked in with.
The cost. What leaving it in place is costing them.
The fix. What has to change to get the result.
The fit. We work out together whether the offer is the right way to get there.
The hesitation. If they pause, I find out which part is still open: the fix, trust, timing, money, or who else signs off.
The decision. A clear yes or no. I give the decision structure, they make it.
My realignment question when a call stalls:
"What made you book this call now, and not next week or next month?"
It works on any offer. Most people don't start digging a well until they're already thirsty. Leads are the same: they book a call because something hurts enough to be worth spending money on. This question brings that pain back into the room, and reminds them that dragging out the decision just means staying thirsty longer.
How I work
The operator mindset
The whole system rests on one idea. Talent gives you great days. Structure gives you great months, and that's what I build around.
The improviser
Runs on mood, energy and instinct
Wings the message call by call
Judges a call by how it felt
Leans on personality to close
Follows up when they remember
Manages conversations.
The operator
Researches the lead before the call
Diagnoses before prescribing
Decides once, then works from the process
Sets a clear next step on every call
Follows up on what's still unresolved
Manages systems.
A sale runs through 8 steps. I take every call with the whole pipeline in view: what brought them in, what they've already seen, and what happens after we hang up.
01Lead flowI note where they came from, and use it.
02Pre-frameI pick up from what they've already seen and heard.
03QualificationI read their application and research them before we speak.
04The callDiagnose, quantify, show the fix.
05Next stepEvery call ends with a clear, dated next step.
06Follow-upValue-based: each touch adds something useful and moves whatever's still unresolved.
07CloseA clear yes or no. Terms restructured, never discounted.
08ReactivationA "not now" gets a reason and a date to revisit.
↺What I hear on calls goes back upstream. The objections and patterns that keep coming up are feedback marketing can use to sharpen steps 1 to 3.
Training
How I keep sharp
Most of my training in the last 12 months has been live: the investor pitches and the workshops I ran. Alongside that I've read Jeremy Miner's book on NEPQ and followed Alex Hormozi's and Russell Brunson's online events. I've been studying sales since 2017, with conferences every year from 2019 to 2025.
References
Who'll vouch for me
I closed my own clients for my own businesses, so there's no sales manager to call. Here are two clients I'm happy to connect you with.
$10,000
Sean Short
Closed live over 2 calls for $10,000. Over the next stretch of conversations I sold him on bringing me in as co-founder for 40% of his company.
$6,000
Jet
Custom chatbot build. She later put the value of the work at $12,000 when she referred me to others.
Contact details on request. Both know me as Robert Macbeth.